Jaguar Landrover x Gorillaz Recruitment Challenge

Agency: B-Reel
Role: Art Director
Year: 2017
As an innovative recruitment activation, we developed a series of games within the award-winning Gorillaz AR App. The games tested digital and coding proficiency, with successful participants short-listed for interviews at Land Rover. 
The games led to a huge response - 41,000 people from 35 different countries took part, and over 500 people completed all levels. We further scaled the Gorillaz virtual game into a real-life, physical garage at Jaguar Land Rover Tech Fest and across UK universities. 
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