I'm a multi-disciplinary creative based in London with extensive experience in digital design, e-commerce, branding and art direction for photography, motion and film. I have a keen eye for aesthetics and like to dig deep into what brands are made of. I want to create work that serves a positive purpose, is visually engaging and ultimately connects us humans.
I believe curiosity, creative experimentation and a clear, calm approach leads to quality work. I also enjoy a tongue-twister.
After studying textile and graphic design at uni, I dived into the world of magazines and digital retail. I then joined the editorial and marketing teams of net-a-porter.com and matchesfashion.com where I had the opportunity to collaborate with a host of talented writers, coders and photographers.
Most recently, I was creative/ art director at the award-winning agency B-Reel,  where I turned my skills to creating 360 stories and campaigns for Nike, Gorillaz and some of LVMH's top luxury brands.
Ps. On the weekends, I dj and run an Iranian electronic night called Mehmooni London - check us out!

Graphic design
Art Direction
Creative Direction
Music Direction
Motion graphics​​​​​​​
Mobile app design
Branding Strategy
Brand Identity
Digital web and e-commerce design

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