I’m a strategically-wired creative director /art director specialising in fashion, music, beauty and lifestyle. With a sharp eye for aesthetics and a nerdy obsession for connecting brands with communities, I turn insight into work that’s both aesthetically engaging and conceptually meaningful. My goal being to create memorable work that connects. 

During my time as an art director at the award-winning agency B-Reel, I worked on all kinds of projects. From 360 campaigns for Nike, H&M and Gorillaz, to a handful of LVMH’s luxury heavyweights. Since then, I've worked with both agencies and brands, leading creative teams to turn ambitious ideas into tangible results. 

When I’m not in front of a screen, I’m producing music, painting large canvases, and curating a London-based music event that highlights emerging talent.