Adidas | Allbirds Made To Fit The Planet, Impossible is Nothing
Adidas & Allbirds came together to create their lowest-carbon shoe to date. We were tasked with creating a campaign via the lens of running to create interest in the shoe, as well as contextualise the number 2.94kg - the super low carbon footprint of the shoe. The campaign ran over a week period with an exclusive 10,000 pair release of the shoe.
Role: Creative Director
Social Campaign, Influencer activation, Films, Sustainability