Gorillaz Mixed-Reality App - Humanz Album Launch
Agency: B-Reel
Role: Art Director
Year: 2017
To mark the launch of 'Humanz', we created an app that pushed the boundaries of mixed-reality technology (AR, VR, 360 experience), and immersed the viewer into the centre of the Gorillaz world. Keeping to the glitchy, dark and iconic visual universe of Jamie Hewitt, we fused a grungy, 90s mixtape aesthetic with glitch and colour to create complimenting UI and app typography.Awards: 3 Cannes Lions, Eurobest Mobile Grand Pric, 6 Clios, Grand Clio
Trailer : https://vimeo.com/218464568