Agency: B-Reel
Role: Art Director
Year: 2018
Whilst staying true to this heritage, we recreated Loro Piana's digital offering to attract a technically savvy millennial audience. As well as modernising the site architecture, we translated the physical sensation of the collection into a mobile-first digital experience that met Loro Piana's established heritage, whilst enabling a younger audience to experience the brand from their fingertips.
