Agency: B-Reel
Role: Art Director
Year: 2018
Whilst staying true to this heritage, we recreated Loro Piana's digital offering to attract a technically savvy millennial audience.  As well as modernising the site architecture, we translated the physical sensation of the collection into a mobile-first digital experience that met Loro Piana's established heritage, whilst enabling a younger audience to experience the brand from their fingertips.
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