Loro Piana .com
Agency: B-Reel
Role: Creative Lead (AD)
Loro Piana is a heritage brand with fabrics that exceed the upmost quality in softness and tactility.
The challenge was to connect the the sumptuous textures and impressive quality of each garment in ways that engaged a new millennial audience, and endeared the existing audience.
The concept centred on tactility as storytelling at every touchpoint. Through a series of interactive experiences, we activated the physical sensation of the collection into a mobile-first experience.
Art direction elevated each mini-story by deep-diving into the sensorial world of the fabric. Macro photography, a shallow depth of field and subtle movement brought each fibre to life.
The imactt was a reimagining of Loro Piana's offering for a modern audience whilst retained its history, soaring their digital offering into a new age.
