Agency: B-Reel
Role: Art Director
A playful execution that incorporated Loro Piana's 'nightsky' holiday concept into a digital experience for gifting. The AD highlighted the texture and materials in unique ways. Shot at 1000 fps with real fireworks, we suspended the collection in mid-air like stars, or falling gracefully to create variety. Content was supplemented with bespoke cut-downs for social and online.
