![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/7fb8fd08-616c-4a0c-ae83-2fd387bfd36a_rw_1920.png?h=224e9a2ee455241ef44f2cccbf324fbe)
Marks & Spencers - Interiors
Role: Creative Lead
Year: 2023
Reimagining and overseeing a new Home direction in line with M&S's rebranding strategy was my main focus during this role. The key challenge was that customers perceived M&S Home as outdated and unstylish. I constructed the Home vision and guidelines which centred aspirational storytelling and high-executional detail. This further pushed M&S Home into a premium light through a strategic approach to lighting, styling, casting and motion.
Stylist / AD: Hannah Franklin
Photographer Autumn/Winter: Felix Speller
Photographer Spring/Summer: Simon Bevan
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/e23c7c79-7615-409e-ab33-599a1dc3bee9_rw_1920.png?h=237b3297872d3aa057afa5719170de37)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/e3056b24-2ac6-49d4-8bfa-585fbe9e2f16_rw_3840.jpg?h=2e8f92f2e8cf143db34ac8ea0b552da6)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/b1e39a5c-6a51-45fc-a378-04920033e72f_rw_3840.jpg?h=2213b04a2bad1f1a773f215d7f256f99)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/ac6ec88a-183e-43fe-995f-f2898bf46e6a_rw_3840.jpg?h=b245ed6022d42dd0266ea7d88ea02a00)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/dd362168-07f8-41ea-8d8b-9bb666b98ced_rw_3840.jpg?h=22ef5ad98e1fee33139b8343d7167b14)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/5ed6caa3-ce86-429e-b40b-bc197ee51fe6_rw_1920.png?h=9b39585c82bf2feeaf60bba03fa69f1e)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/4c9876f1-99c1-4f3f-bc60-1588b994d1f6_rw_3840.jpg?h=49f5723133c4c4abff6ef0b86ee63057)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/2084a81c-43f6-40f5-a699-86568ab1bb96_rw_3840.jpg?h=6144b968ea5a20456634b461699f80fd)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/57a47c01-ea84-42fb-8dad-16764c34ba96_rw_1920.png?h=297b7465997702037a07cd1327a8072f)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/bf0cac2b-d73c-4402-8eca-1175585607a5_rw_3840.jpg?h=080743bec6aca3a6664dea4762cbfea8)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/5b6566a9-00a8-4ad8-a013-d539feea3011_rw_3840.jpg?h=bdfb694fcbceeffc88b16e61f15fd590)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/13fd8a58-d7b5-4d66-9261-6db35cc95918_rw_3840.jpg?h=fba59a2ebbd968c09f1a3cbbe1e019ad)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/a7957d92-fe00-4899-bcbf-48fdbad6c79a_rw_3840.jpg?h=0e277a9a7b132aa20620bc8a0bca5328)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/f2adbb3b-713c-4cf5-b5cc-86fbcd6298ca_rw_3840.jpg?h=1e7e33373e10ac5758eb216def62880e)
![](https://cdn.myportfolio.com/ae2e4df9-80b9-4439-bfc2-c562919eed37/4c011cd1-84c4-4583-b956-201fca4adcd1_rw_3840.jpg?h=c0eb9afaaebe9d84254f24ffa36d0cd6)