Marks & Spencers - Interiors
Role: Creative Lead
The key challenge was to reposition M&S Home as an aspirational, interior style leader with the goal of increasing positive sentiment and awareness.
I devised a new creative direction which conveyed a distinct British heritage (true to the brand) with an aspirational consistent aesthetic. This direction came to life through three storytelling pillars and high-executional art direction.
The AD pushed M&S Home into an elevated light through a strategic approach to lighting, styling, casting and motion.
Stylist / AD: Hannah Franklin
Photographer Autumn/Winter: Felix Speller
Photographer Spring/Summer: Simon Bevan
