Role: Creative Lead
Reimagining and overseeing a new Home direction in line with M&S's rebranding strategy was my main focus during this role. The key challenge was that customers perceived M&S Home as outdated and unstylish. I constructed the Home vision and guidelines which centred aspirational storytelling and high-executional detail. This further pushed M&S Home into a premium light through a strategic approach to lighting, styling, casting and motion.
Stylist / AD: Hannah Franklin
Photographer Autumn/Winter: Felix Speller
Photographer Spring/Summer: Simon Bevan