Loro Piana .com
Agency: B-Reel
Role: Art Director
Loro Piana fabrics represent the upmost quality in softness and tactility. The challenge was to bring these textures, lightness and history to life digitally for a millennial audience, whilst staying true to its heritage. As art director across product storytelling, softness, tactility and nature were woven through every touchpoint. And interactions brought the physical sensation of the collection into a mobile-first experience.
A main focus was to create a deep-dive into the sensorial world of Loro Piana using a shallow depth of field and subtle movement. This overall approach to reimagining Loro Piana's offering for a modern audience retained existing customers whilst delivering on their new brand direction.
