Owned by LVMH, Loro Piana is a luxury Italian brand with an inherent playfulness and an older clientele. As part of a strategic push to attract younger customers, I created three visual concepts, art direction and designs which would convey this value and inject the new collection full of playful charm and cheeky personality. These digital assets, a combination of GIFs and stills, were launched across social and Loropiana.com. They helped tell playful mini-stories whilst highlighting the products luxurious detail and attracted a younger, global audience.
Agency: B-Reel
