Loro Piana Seasonal Art Direction
Agency: B-Reel
Role: Creative Lead (AD)
Loro Piana has an innate Italian playfulness that was missing from it's visual communication. The challenge was to convey this unique Italian characteristic in a way that connected to a younger, global audience. The concept anamorphised the product in engaging mini-stories to convey this LVMH owned luxury brand with life and personality.
The AD further elevated the collection's luxurious details and quality to new standards across .com and social.
