Nike Dream Crazier Campaign
Agency: B-Reel
Role: Creative Lead
Year: 2019
As part of the global “Dream Crazier” campaign, we celebrated three Middle-Eastern women paving the way for future generations with their attitude, passion and hard work. Filmed for Ramadan, we showcased their personal struggles and victories, which inspired self-reflection and community during this time, accumulating over 2 millions views. The films were also featured in Harper's Bazaar Arabia and BBC Africa, as a demonstration of inspiring female talent from the region.
Director: Clara Tägtström
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