As part of the global “Dream Crazier” campaign, Nike EMEA wanted to celebrate three Middle-Eastern women who are paving the way for future generations with their attitude, passion and hard work. As Muslim women and filmed for Ramadan, we wanted to show their personal struggles and victories and how they are rewriting the script for a new generation. Their stories inspired passion, self-reflection and community during this time, sparking thousands of conversations on social media and accumulating over 2 millions views. The campaign also ran across retail, the Nike Training apps and editorial such as Harper's Bazaar Arabia. The films were also picked up by BBC Africa to show inspiring female talent from the region .
Agency: B-Reel
