New Murabba: The New Downtown of Riyadh, Agency: Squint Opera
Role: Creative Director
The brief was to visually communicate the brand vision of New Murabba, an aspirational new downtown development through a conceptual film which increased awareness and desire for it's lifestyle for both B2B and B2C a We created a CG-Augment live action film rooted in the local culture insight whilst storyrelling the lifestyle as a future vision for the city.
The story arc, diverse casting, music and art direction tapped into a global mind-set whilst staying true to the city's rich history.
